Learn how to legally use a nominee director to meet Amazon seller verification requirements in the UK. A guide for non-residents launching on Amazon Marketplace.

Selling on Amazon Marketplace offers immense global reach — but registering as a business seller in the UK can be tricky for non-residents. One legal and strategic solution is appointing a nominee director to help meet Amazon’s verification and compliance requirements.

Why Amazon Verification Can Be a Challenge for Non-UK Residents

Amazon.co.uk requires sellers to complete a stringent verification process, which may include:

• UK-registered company details
• ID and proof of address for company directors
• A UK-compatible business bank account
• Potential VAT registration

For non-UK residents, verifying a director without a UK address or ID can lead to delays or rejections.

What Is a Nominee Director?

A nominee director is a UK-based individual appointed as a director of your company, allowing you to meet Amazon's and Companies House’s requirements without relocating or publicly disclosing your identity.

• The nominee appears in public records as the director
• Actual control remains with you, the beneficial owner
• The relationship is formalized with a Nominee Director Agreement

✅ Legal Status: Nominee directors are allowed under the Companies Act 2006 when used transparently and not for deceptive purposes.

Can You Use a Nominee Director for Amazon Verification?

Yes — if done correctly and ethically. Amazon’s KYC checks may include:

• Valid photo ID of the listed director
• Recent utility bill or bank statement as address proof
• Company incorporation documents

Using a nominee’s verified documents can help pass Amazon’s verification, provided:

• The documents are authentic and up to date
• You disclose ownership if Amazon requests it
• The nominee arrangement does not conceal actual control

⚠️ Warning: Do not use nominee services to mislead Amazon. Misuse may result in account suspension or legal action.

Steps to Legally Use a Nominee Director for Amazon

1. Register a UK Limited Company with a nominee director listed at Companies House
2. Sign a formal Nominee Director Agreement defining their role and limits
3. Ensure PSC (Persons with Significant Control) compliance by declaring your ownership if applicable
4. Apply for an Amazon seller account using the nominee’s verification documents
5. Use a UK-compatible bank account (e.g., Wise, Payoneer) for payouts

Best Practices for Legal and Transparent Use

• Use an HMRC-registered Trust or Company Service Provider (TCSP)
• Avoid providers promising “total anonymity” or undocumented services
• Store all contracts and KYC records securely
• Respond promptly if Amazon requests further verification
• Maintain ongoing PSC and tax compliance in the UK

Conclusion

For non-UK residents, a nominee director can be a powerful tool to meet Amazon Marketplace’s verification requirements and start selling in the UK — legally and efficiently.

When done right — with transparency, legal contracts, and regulatory compliance — nominee director services can help you grow your eCommerce business without crossing ethical or legal lines.